CAField Marketing Consultant
Full-Time Job Summary
We are seeking a highly motivated and skilled Marketing Consultant to join our Home Base Field team. This is a full-time coaching role focused on developing the marketing capabilities of Operating Directors across Cornerstone’s 400+ offices nationwide. Our ODs are the heartbeat of client growth – they build referral relationships, market to the community, and drive the leads that start clients with home care. Your job is to make them exceptional at it. Using Cornerstone’s proven marketing frameworks and handbook, you will assess each OD’s habits and strategy, deliver targeted coaching and training, and hold them accountable to measurable growth over time. This role requires someone who can quickly earn trust in the field, deliver direct and effective feedback, and build a coaching cadence that creates lasting change in how our ODs market.
Benefits
Compensation
Competitive starting salary that corresponds to the applicant’s experience and this role’s needs
Career Development & Support
Receive initial corporate training & ongoing corporate support while you develop professionally
Benefits
Receive paid Health, Dental, and Vision insurance on top of a competitive starting salary
Perks
Enjoy an allocated phone stipend and Unlimited PTO to recharge as needed
Meaningful Impact
Experience fulfillment by serving those that directly impact our elderly population & their families
Responsibilities and Duties
Marketing Coaching
● Conduct regular coaching calls with ODs to evaluate their current referral base, marketing habits, and field activity
● Identify each OD’s specific growth opportunities, bad habits, and wins
● Set measurable marketing KPIs and 4-week goals with each OD; track and follow up on progress
● Tailor coaching plans to the unique market, phase, and challenges of each office
● Partner closely with Field Consultants to stay aligned on each OD’s performance and hold joint accountability
Training & Skill Development
● Deliver training across Cornerstone’s full marketing curriculum, including: ○ Ideal schedule structure and protecting marketing time
○ Route planning, marketing cadence, and anatomy of a marketing visit
○ Building and managing a referral partner hit list
○ Developing deep referral partnerships using the Cornerstone’s proven framework
○ Answering objections and winning business from competing providers
○ Follow-up strategy and client lead management
○ CRM and referral source relationship management systems
○ Creative and seasonal marketing ideas
○ Lead and facilitate Cornerstone’s Multi-Week Marketing Intensive with ODs who need a deeper reset
○ Develop and refine training materials, guides, and coaching resources over time
Performance Tracking & Reporting
● Track coaching outcomes and KPI trends across your portfolio of ODs
● Communicate patterns, wins, and areas of concern to the Senior Director of Field Operations
● Maintain records of coaching sessions, goals set, and follow-up results
● Use data to continuously improve coaching effectiveness and program design
Cross-Functional Collaboration
● Work in close coordination with Field Consultants, who refer ODs to coaching and hold ODs accountable week-to-week
● Participate in Weekly Rundowns and other team cadence calls to stay aligned with the field operations team
● Collaborate with Home Base and HR on broader leadership development and marketing training initiatives
● Serve as a resource for Field Consultants who need marketing guidance to better support their ODs
Required Skills
● Proven success in field sales or relationship-based marketing, preferably in home care, healthcare, or a related service industry
● Experience coaching or training others in a sales or marketing context — you know how to change behavior, not just share information
● Strong understanding of referral-based business development and what drives consistent client growth
● Clear, direct communicator who can deliver honest feedback with empathy and confidence
● Highly organized, with the ability to manage an active portfolio of OD coaching relationships
● Proficient in Microsoft Office, Google Suite, and CRM platforms
● Bachelor’s degree required
● Ability to pass a background check
I can’t thank you guys enough for all the care and support the company have provided for me and my family in the past few months. Keep up the good work!Henrick R | Client in East Nashville, TN Google
The office staff is always pleasant and easy to work with. They try and be accommodating to their employees as much as they can.Andrea R. | Employee in Katy, TX Yelp
Amazing organization to work for!! Love the team I work for and they make you feel so appreciated.Susan Z. | Employee in Wausau, WI Google
“I recently got hired at Cornerstone – they are amazing and so are the clients!”Ashley B. | Employee in Youngstown, OH Google
“The Cornerstone team’s kindness, compassion, and focus on meeting the needs of every individual under their care is truly warming.”Zylessia P. | Employee in West Nashville, TN Google
“I’m a certified caregiver with Cornerstone Caregiving and really love what I do. I don’t like to call it a job because it’s so much more than that!”Paula K. | Employee in West Nashville, TN Google
“I consider Cornerstone Caregiving a home away from home. A safe professional environment to work, share and learn.”Nicole B. | Employee in West Charlotte, NC Google
“Blessed and grateful to be a part of the Cornerstone family and to provide exceptional care for our clients.”Rebecca A. | Employee in Victoria, TX Google
“Cornerstone makes you feel so welcome – they care about their employees and their clients!”Dawn K. | Employee in Toledo, OH Google
“Cornerstone treats their employees great and I love being a caregiver – it’s very rewarding.”Melissa S. | Employee in Springfield, MO Google
“I have been an employee here for awhile and I have only great things to say! They are always willing to do what is best for their employees and patients.”Priscilla H. | Employee in South San Antonio, TX Google
“I am proud to be able to hire our caregivers and watch them provide excellent care to each client day in and day out.”Samantha C. | Employee in Searcy, AR Google
Come change a life...
Take the next step in your career path at Cornerstone Caregiving. Join our team of caring professionals who are making life brighter for seniors.